Peacock ceramic tile Chen Xiaolong: the pursuit of art and fashion to attach importance to end cons.
Date：2015.08.17 views：2352
Core tips：October 18, 2014, the twenty-fourth session of the Foshan ceramics and sanitary ware Fair opened in Foshan International Conference and Exhibition center. The theme of this exhibition is still ‘ green health upgrade through series...
October 18, 2014, the twenty-fourth session of the Foshan ceramics and sanitary ware Fair opened in Foshan International Conference and Exhibition center. The theme of this exhibition is still the 'green health promotion through a series of green ideas, boost industrial restructuring and upgrading, promote the exchange of communication and services to lead the industry development. It is understood, this exhibition for visitors audience offers many exciting experience, including invites poly, Austrian Park, the U. S. and other large real estate enterprises to participate in the real estate and the ceramic sanitary Cooperation summit, Hong Chen Dejian designer forum and crazy toilet culture festival and many other activities. Consumer reviews online reporter depth, on the situation and the development of the industry's future development and other issues, the general manager of the peacock tiles Chen Xiaolong (Chen total), the following is the interview record.
Peacock tile general manager Chen Xiaolong
[consumer] comment network]: Chen total Hello, thank you very much for your acceptance of consumer reviews. With 80, 90 after the new generation of growth, consumer groups gradually younger, the market demand has changed, in this regard, the peacock tiles on the product will do what adjustments or upgrade it?
[Chen Xiaolong]: there will not be much change in the product, because our products have been concerned about the changes in market demand in the time of development, from the beginning, we will focus on the development of suitable products according to different age groups. From the characteristics of the peacock's whole product, almost involved in all kinds of different groups and cultural backgrounds.
[consumer comment network]: it will not be in a certain stage of the main push of a feature or category of products?
[Chen Xiaolong]: Peacock tiles in the field of art is relatively advanced in the industry, not to say that the main push which type of products, we are very concerned about every product, because every product it may be in a specific group.
[Chen Xiaolong]: first, the peacock tiles from the beginning of the dominant is the art ceramic tiles, it is the pursuit of personalized art, our brand has been flowing through the blood of art, each product is targeted at different groups and research and development, in all walks of life is also a partial personality of the route.
Second, we have different styles of products have different cultural background, each of the tiles are the pursuit of art and fashion.
[consumer comment network]: "green environmental protection" theme through this year's 2 Tao Bo, April theme focus on the protection of the environment, and the October theme of more attention to consumer health, in the face of such a trend, the peacock tiles will have any corresponding measures?
[Chen Xiaolong]: the product of the peacock is beginning to develop into production and is similar to the environmental protection in Europe. Therefore, we do not need to adjust to the theme, from the initial stage of the establishment of the brand, we have to follow the most advanced and the most complete set of environmental health standards in research and development products.
Consumer review network: at present, a lot of household enterprises have the use of micro blog, micro channel and other electricity business platform for a variety of marketing activities, but from the market reaction, the consumer to take a wait and see attitude. What do you think of the enterprise marketing activities to really impress consumers?
[Chen Xiaolong]: the peacock is not a popular route, so the peacock's products will not be sold through simple to get more profits. Camp and pin is the two concept, if it is sales, we are through the end of the dealer to achieve a continuous interaction with the target customer groups to achieve the final sales, and as a brand headquarters, we are only in the business of the city, including all of our business activities, you just said, micro channel all network platform we will use, but we will not put him as a purpose, we just to increase its visibility, and let more customers to understand our products only.
[consumer comment network]: is causing concern.
[Chen Xiaolong]: right, so we don't put it as a means of marketing.
[consumer comment network]: you can not say with some holiday to engage in promotional activities?
Chen Xiaolong: we may do some activities, this activity is not for the price of these, we will take it as a kind of we have to spend more energy and efforts to do a good job, and not for such a time point, not to increase sales for the purpose, because the peacock's products are fashion and art line, so our customers are a relative range, and is not a popular product, he is not to measure whether to impress customers, but its style, taste and artistic quality to do.
Although a lot of enterprises put forward "experience based, service is king" concept, but with the rapid increase in consumer demand and taste, and business services have failed to keep up, consumers will ask the peacock in the process of serving consumers how to do consumer services?
[Chen Xiaolong]: Peacock this team is different from a lot of service team, it has a terminal to do ceramic sales of nearly 15 years of experience in the team, the team is doing these work, so we are confident that it can be done very well.
[consumer reviews]: consumer reviews online public opinion ranking, mainly to monitor the negative information and public opinion in the home industry news, which found a lot of complaints about the service of the dispute. What are the guidelines and channels of the peacock in the after sale service and handling consumer complaints?
Why there is an uneven phenomenon, for the peacock, of course, we do not rule out the presence of the product or service is not in place, and I think first of all, when you come to the customer, and then you will know how to solve the problem, the answer is so simple and so on, and then you know how to solve this problem.
[consumption]: with the purchase of the property market policy of relaxation, the company believes that the impact of the ceramic industry, ceramic sanitary ware enterprises and real estate industry how to make docking more effective?
[Chen Xiaolong]: our customer base is not the general public, the market of our influence is not particularly evident, even said in many markets we may instead be growth, we, as such a brand as a whole, we are also a growth. So we have to do is said to practice good exercise to benefit the internal organs, good service, and constantly introduce better products.[consumption]: the last question, the future of the peacock tiles will not be in the marketing channels or planning layout, what new initiatives?
[Chen Xiaolong]: the peacock will not do electricity suppliers, the peacock's product is required to involve a consumer experience, including the entire design style and product design, if let the peacock's ceramic tiles through electricity suppliers mode to sell to customers, and customers for such products use is not up to the requirements of the time I feel that this is not the so-called preferential, can be said to hurt consumers.
[consumer comment network]: the interview here today, thank you.
[Chen Xiaolong]: not at all.