Peacock ceramic tile Chen Xiaolong: antique tiles need to be new strength
Date：2014-08-25 views：2383
Core tips：As long as the quality of life is the pursuit of the people, are the target customers of the peacock, is the need to be a new force of the new force, a few days ago, Chen Xiaolong, general manager of the peacock tiles in an interview with reporters, said so.
As long as the quality of life is the pursuit of the people, are the target customers of the peacock, is the need to be a new force of the new force, a few days ago, Chen Xiaolong, general manager of the peacock tiles in an interview with reporters, said so.
Chen Xiaolong, general manager of the board of directors of the peacock tiles in an interview with China ceramic network reporter
It is understood that the reason why the peacock named the brand, from the peacock's own characteristics of this animal. Chen Xiaolong told reporters, many European brands are used to use the name and image of the brand name of the brand, such as the more well-known bee, spider, etc., the peacock tiles in the name of the same is also considered in this direction. When it comes to the peacock, it gives the image of the people is very beautiful, gorgeous. Chen Xiaolong thinks, at present, tile technology, standard we are almost now spell is mainly glaze effect of content and expression, from this point on, the color and effect of the external image of the peacock and rustic tile partial art tiles in glazes pursuit is consistent. In addition, the main building of the antique brick is the interior space, which needs to fit the family culture, the peacock is rich, beautiful, kind of meaning and the value of the beautiful life advocated by the peacock. Therefore, the "Peacock" whether from the inside or the outside are not the same as it is not the same as the ceramic tile products, the pursuit of the goal has a consistent point.
According to reports, the brand's real birthplace is in Italy, it turned out to be a research institution, has its own brand, only a few small quantities of customized production, not for the public. In 2009, originally is Chen Xiaolong of ceramic tile distributors in tripartite cooperation with Hong Kong investors and Italian Modena headquarters, the establishment of joint ventures in Guangdong Peacock Art Ceramics Co., Ltd., localized in the development, production, marketing. Since then, the peacock step by step to start its development of the road: 2010 plant, 2011 began construction production line, the end of 2012 put into operation, in 2013 in Foshan, China Marketing Center was established, at the end of the 2013 year of Tao Bo will be officially to the market.
It is understood, the peacock tile production base has two place, one is located in China porcelain of Jingdezhen, small scale production of pure handmade art tile products. "We mainly rely on the deep cultural heritage of Jingdezhen, with hundreds of years ago, our ancestors have been using the pure manual process to do art ceramic tiles." According to Chen Xiaolong introduction, this kind of ceramic tile production is very low, only 80 square meters of production every day. Another production base is located in Qingyuan, Guangdong, there are three production lines, Nissan reached 18000 square meters, at present a production line mainly supply the domestic market, two production lines of supply in the United States and Europe foreign markets.
The design of "European castle" on the corner of the exhibition hall of the peacock tiles
Peacock tiles antique brick exhibition hall - the European sinking style kitchen display
Single product model of more than 3800
The entire product line, the peacock antique tiles for the current production of a series of 25, mainly consists of two major categories: first class is traditional by screen printing and printing rollers production process all European archaize brick art. This is part of the current market after years of nurturing more mature product line, Chen Xiaolong said, the peacock this kind of products in the effect and process standards are higher than the standard. The second category is inkjet porcelain stone. This is peacock will be the latest ink-jet technology, combined with traditional cots and screen printing process, the exaggerated stereo mould effect of antique brick and relative personalized routes. Chen Xiaolong, do the same kind of stone tiles, inkjet products to do the peer is late finishing stone feeling, and peacock products, Fu production is natural stone imitation ceramic tile products.
In addition to the style of the series is more, peacock tiles are also very rich in specifications. "Peacock tiles of the specifications is our core competitive advantage", Chen Xiaolong said, do antique brick this kind of ceramic product specifications is very important, it is not like the traditional ceramic tile can be cut, antique brick of the original edge later processing will be destroyed, must be in the product development and production plan. Therefore, the most difficult of the production of antique brick is the product of the standard system, the more complex the system is more complex, the test of its production (production process requirements, production coordination, inventory preparation) will be greater. Chen Xiaolong introduction, the current specifications of the peacock tiles in the industry to achieve the ultimate goal of antique brick market, is one of the most complete domestic and foreign brands, with the production of all products from the 50mm x 50mm to 800mm x 800mm, which achieved the design and application of the most benefit and best effect of the use of the." The specifications of the peacock tiles antique tiles are about 30 sets of products, including the shape of the box, a variety of specifications of the long strip and special shapes such as round, star, etc., the future may also have a diamond, the single product model is currently more than 3800, it can be seen, and its products are not often complex systems.
In this regard, Chen Xiaolong introduced, there are two complex performance supporting system of antique brick tiles peacock: one is the diversification of ancillary products, a variety of series has many stone accessories, accessories, accessories and other accessories printing press selection, to meet the different requirements of different customer level and style, a series of products with several craft accessories; another one is the ultimate pursuit of supporting design, such as the Troy series, according to the product style, original design by artist took a year to complete the matching tiles and waist to painting, all kinds of colors, all kinds of specifications for the block pattern of product design, production samples and then spend a year to complete the actual development, to the peacock tile series products accessories products used in this way to complete the necessary production.
Peacock tile exhibition hall - a small rest room display
Referring to the recent target of peacock tiles, Chen Xiaolong said that the field is not a fast and effective in the field of antique brick market, customer training and the development of the peacock's own market is a need time. As Chen Xiaolong dealers origin that peacock need not deliberately pursue the number of dealers and need is sureness, drawings out, guide the construction with, the team training, business guidance work do. He believes that as long as the efforts of the peacock tiles will always be a day in the industry will become a component of the brand.
Peacock's development has its own pace, the future development of the antique brick has its own pace. Chen Xiaolong said that from the time, the real antique brick in the Chinese market development is in the last 10 years, the real start to let the public acceptance is the time of the 5 years. He believes that in the 10 years, the first 5 years are doing market cultivation, and the next 5 years before entering a relatively rapid development process. He said, "the same antique brick products, in Europe, especially Italy and Spain, from the earliest hand bricks started, until now, while China has only a short history of 10 years. On this point of view, their development is not the same, in China such a big market, antique brick has a long way to go." In addition to the commercial data from the tile consumption, the real original side of the original size of the scale of the brand is only a few, hundreds of millions of companies only a few, the development of space is still large. From a popular point of view, the Foshan ceramic industry, may every three years will be a popular product, but the antique brick has never been popular in this concept, it is to maintain their own pace, step by step to achieve their own market style and market value, no climax and low tide.
In the environment is not good, antique brick is still growing, in this regard, Chen Xiaolong explained that this is due to the small number of antique brick itself, while the market overall is in front of the antique market, there are more customers from the traditional market position will be transferred to the antique brick market, the product of the category of antique brick, a large number of customers in the consumption concept has changed, accept this kind of product. He also said that the entire product system antique tiles and marketing systems are different from other tiles, it is very complex, not with money can quickly solve many brands have great strength, a few tens of billions of dollars of sales, but when they want to do antique brick is not from the start, which is the characteristic of antique tiles, he said, it is very high, which is difficult to cross the threshold." So now the domestic antique brick formed a very strange phenomenon, is "circles" constantly extending, do traditional products are difficult to get, although nearly two years antique brick enterprises a lot more, relative to other categories of ceramics is very small. Chen Xiaolong said that the growth process of the antique brick is very stable, and do antique brick of people's mentality, the idea is very important, so the introduction of the peacock's dealers are high standards. At the same time, the peacock is also determined by the dealer is also a high standard of high demand for services, to help dealers enter a virtuous operation as soon as possible.
Peacock's team is relatively more characteristics, Chen Xiaolong told reporters that he is to do the dealer background, the peacock's current team also has half from the terminal, which is very different from the Foshan ceramic circle. He said that these people, many of which are from ordinary guide do manager, regional manager from the salesman to do, they are very aware of the terminal is the actual terminal sales and management ability. He admitted that in the peacock's team, members will be able to provide a full range of services for dealers, even some can directly dealer trader, a store to work independently. Chen Xiaolong also told reporters, in addition to the internal hatch, the company in the selection of dealers, but also focused on the choice of a good business philosophy and understanding of the local market professional managers, he said, is the need for the new style of the new force." He said the professional managers to accept new things ability, at the same time, loyalty is higher, more passion. Chen Xiaolong also said that in the construction of their own team, in spite of their own way, but still need to learn something new in the industry.
Peacock tiles, uphold the principle of "love art does not stay" brand beliefs, step by step toward the brick industry leading dancer, "the ultimate brand vision, regardless of the ceramic industry of the road so tortuous, will steadfastly forward unceasingly diligently, as a peacock tile general designer, Chen Xiaolong represents the last of his" Peacock "team, aspiring to the industry, to the market to make their commitment.
Peacock tile executive director general manager Chen Xiaolong in reading
Base Foshan ceramic headquarters -Peacock Art Ceramics