Peacock ceramic tile Mao Yuqin: the art of Personalization - leading the art ceramic tile Market
Date：2015.08.18 views：2125
Core tips：Reporter's sayings: ceramic tile is one of the essential products, with the market consumer groups younger, more and more young people in the home improvement, in addition to the pursuit of ceramic tiles is a practical function, more emphasis on ceramic tiles and art. From Italy's [PEACOCK - Peacock tiles] has a unique aesthetic concept, in order to meet the needs of Chinese consumers, in the Chinese market in the past 3 years of consumer trends research.
Reporter's sayings: ceramic tile is one of the essential products, with the market consumer groups younger, more and more young people in the home improvement, in addition to the pursuit of ceramic tiles is a practical function, more emphasis on ceramic tiles and art. PEACOCK - Peacock tiles from Italy have a unique aesthetic concept, in order to meet the needs of Chinese consumers, in the Chinese market before entering the 3 year of consumer trends survey.
Peacock, peacock tiles in Hangzhou area operations director Yu Qin Mao in tile art terminal sales work for 14 years, also have unique views on future market for ceramic tile, is these views let her and hit it off with peacock, the peacock tile brand concept.
Time: August 21, 2014
Location: No. 695 Hangzhou Peacock Art mansion ancient Pier Road
Guests: Peacock tiles Hangzhou operations director Mao Yuqin
Reporter: Sina home Tian Tian
Interview Xiaoji: in the ancient Pier Road, No. 695, next to the management of the vehicle, the reporters came to the peacock, the peacock tile headquarters in Hangzhou, the 1800 stores in a variety of different styles of exhibition hall, but common characteristic is the colorful tiles to people with a deep impression. Peacock, peacock tile Hangzhou operations director Yu Qin Mao general manager of a warm reception to the reporter, her small gentle appearance with a heart of courage and hard work of the heart, the unique taste of aesthetics let her have made outstanding achievements in the market environment is not good.
Brand precipitation from the European professional design and development
Enter the market Chinese accumulate steadily preparation for three years
[Sina home]: PEACOCK - the 10 moon of 2013 in Foshan, Hangzhou, in April this year, the ancient Pier Road opened in a short period of time to harvest the high popularity and attention, please first with us to introduce PEACOCK - Peacock tiles
[Mao Yuqin]: PEACOCK - Peacock ceramic tile brand from Italy's "European art ceramic tile research center" (referred to as ECRC), the beginning of the "PEACOCK" brand, is the ECRC's original ceramic tile art for experimental production and small quantities of hand customized brand. ECRC entered China in 2010, Foshan, China's largest ceramic industry gathered in Italy, the highest specifications of foreign institutions in addition to its headquarters in, ECRC China Research Institute, and its sole brand into China, the establishment of Guangdong Peacock Art Pottery Co., Ltd., the use of ECRC years in the field of innovative art design and excellence in the process of accumulation, in China to start the world's first PEACOCK.
[Sina home]: to understand the PEACOCK - the peacock ceramic tile in 2011 to enter the Chinese market, but has been very mysterious, until last year in Foshan, "debut", the industry is very curious about the PEACOCK - Peacock tiles, which in the middle of what to do? Or PEACOCK to deliberately keep peacock tiles set the Thames a great coup mystery?
[Mao Yuqin]: This is a profound historical heritage and its development in China in the beginning of the establishment of the brand's purpose is determined, and is not intended to remain mysterious. Peacock, peacock tiles to the original product design and Seiko manufacturing as the conduct of the brand, so after entering the Chinese market, consuming 3 years for the Chinese market of painstaking research and development and product design, in order to ensure that the peacock, the peacock tiles in China market launch of all products are have a unique brand of originality and art.
In the R & D team design and research and development process, Guangdong Peacock Art Ceramics Co., Ltd. in 2011 started the construction of new modern production base, for the Chinese market development and production of 30 series of products, at this time PEACOCK - Peacock tiles Fang Caizheng unveiled the Chinese market.
Art, personalized products to meet customer needs
Brand of art aesthetic fit Hangzhou market trend
[home] Sina: understanding to the peacock, the peacock tiles from Italy design, "brick industry lead dancer," the reputation, popular acclaim in beauty and art, and general ceramic tile does not seem to be so focused on this point, just reacting to the designers of permutation and combination, the peacock, the peacock tile is how will jump out of the traditional qualitative thinking itself becomes a kind of art?
[Mao Yuqin]: PEACOCK - the brand of the peacock ceramic tile brand was founded in 1968. It focuses on the art design and excellent process of ceramic tile. PEACOCK peacock tiles, always with the art as the core, to explore new ways and full use of ceramic tile effect of the most advanced process technology, with full emotional design language reflects the artistic atmosphere, its products both material, structure, shape, color, surface processing and decoration, etc., product application is not limited, the use of the program, whether professional designers, or ordinary people, can be used in all kinds of space design, the design and the artistic experience.
[Sina home]: PEACOCK - Peacock tiles are the first to build the first store in Hangzhou, Foshan is not the PEACOCK - the second choice of the city's peacock tiles? Why choose Hangzhou?
Yu Qin Mao: Hangzhou whether home or commercial space design, has been walking in the front, and peacock, the peacock tiles are the pursuit of unique home life art, and temperament of the city and its anastomosis, so after peacock, the peacock tiles debut in China market, "Peacock Art mansion," the establishment of the second station chose settled in the beautiful city of Hangzhou.
[Home Furnishing]: Sina Hangzhou consumers (consumer demand) and the Foshan?
[Yu Qin Mao]: Foshan is the headquarters of China's ceramic industry cluster, and therefore of Foshan, the "Peacock Art mansion" and its main function is in the face of domestic and foreign customers professional procurement and trade exchanges, and Hangzhou in a sense is peacock, the peacock tile truly to the mass consumer market and facing the direct consumers of the first station.
Customer service to meet the needs of the difference
Outstanding achievements of the art of Hangzhou consumers
[Sina home]: to understand the PEACOCK - Peacock tiles focus on the customer for the "art, personalized" customization, specifically how to do it? Will there be a professional designer to design for the customer?
[Mao Yuqin]: PEACOCK - the so-called "art, personalized" of the peacock tiles, in fact, contains 2 aspects of the content:
One, PEACOCK - Peacock tile products system of certain sections, such as pure handmade ceramic tile products, can be customized to meet their personalized and unique needs, customers can according to the space design style of the demand for us to separate its private requirements for its customized products. Our craft Division will be based on customer requirements, after repeated several times from the design to the sample to achieve.
Second, relying on the PEACOCK - Peacock ceramic tile design and art, and very rich in the conventional standard product line, for customers in product selection and use, can fully meet the different design styles and different functions, in the face of all levels of even every different customers, can achieve the space decoration of the space effect of the unique.
[Sina home]: PEACOCK - Peacock ceramic tile in the Hangzhou when invited to a lot of industry renowned designers, now or in the future and these designers have cooperation?
[Yu Qin Mao]: Peacock, the peacock tiles unique products and fashion sense of art, the best friend is our interior designers, we have been planning to build a platform, in the near future to line the interior designer can also be involved and participate in the design and development of our ceramic tile products - this is the peacock, peacock tiles in collaboration with the designer's unique direction and way.
【新浪家居】：2014已经到了下半年，您自己对上半年做个总结评价，
【毛玉琴】：作为PEACOCK·孔雀瓷砖杭州区域的营销总监，对于我本人及我们整个杭州团队在过去半年的工作自认为是满意的！ 13年12月启动了杭州孔雀终端门店的全新的建设，到4月底实现杭州市场3家高规格的PEACOCK·孔雀瓷砖专卖店的建设，其中包含了位于古墩路1800平方米的杭州“孔雀艺术公馆”。在4月底店面建设完成投入真正的市场运营后，我们将一个新的品牌在杭州市场取得了超出预期的优异成绩--从5月至今，PEACOCK·孔雀瓷砖在杭州家装消费市场每月都实现过百万的业绩。
【新浪家居】：下半年有何计划，比如说具体的活动？
Mao Yuqin: we will continue to deepen and the second half of the company's cooperation, and we will end customers in the sale of the full range of services to optimize and upgrade, in addition to simple to customers to promote PEACOCK - Peacock tiles products, we will also give a variety of forms of content brand activities, so that more customers understand us, understand PEACOCK - love art not stay, the brand charm, so colorful peacock tiles into more Hangzhou!
[Sina home]: Thank you for accepting our interview.